The Base Collective – Magnesium Based Skincare

The Base Collective makes genuine no nasties Magnesium based skincare and wellness products, but their more than just that.

Melbourne based duo Carly Pountney and Cassie Sanghvi are the founders of  The Base Collective, a new lifestyle brand that focuses on offering a wide range of no nasty skincare products that make you feel good from the inside out.

Founded in 2016, The Base Collective’s range is organically derived, and proudly hosts a wide range of certified organic products, made with only the most natural ingredients and non-toxic components. Presented in stylish, low environmental impact packaging, everything created by the Base Collective is designed to promote the idea of transparency and fit seamlessly into one’s life. 

Following many years in their defined career paths; Cassie being a pharmacist and Carly working in banking, together, they identified a rising need and a gap in the market for a range of skincare that was both free from unwanted chemicals and design focused. This led to them stepping out of their day jobs and creating The Base Collective.

With an aim and founding purpose to appeal to a wider market of consumers, Carly and Cassie identify The Base Collective as “smart skincare” in relation to the active functionality of Magnesium, a key ingredient which was used in their second “Magnesium Wellness Range’ released in mid 2017. All of the products are Pharmacist-formulated (one of the benefits of having a Pharmacist as a co-founder!) and are always seeking opportunities to further develop their brand.

The ladies cite motherhood as a contributing factor to their success with The Base Collective, as it spurred their passion for creating a skincare line that is safe and purposeful, while being able to look after the whole family. They take pride in being free from nasties and are conscious that whatever goes on the skin, goes within.

Magnesium activates over 300 enzyme reactions in the body, translating to thousands of biochemical reactions happening on a constant basis daily.

Recent statistics show that 1 in 4 Australians are not meeting the daily dietary intake requirements to maintain adequate Magnesium levels, and there are some estimates that between 60-80% of the population are actually deficient.

Magnesium’s benefits can include reduced symptoms from conditions such as chronic pain, fatigue and insomnia. Magnesium may also provide protection from a number of chronic diseases, especially those associated with aging and stress.

Magnesium is distinguished as being not only one of the most vital and essential enzyme co-factors, regulating more reactions than any other mineral, but it is also responsible for two of the most important cellular functions: energy production and cellular reproduction.

Magnesium must be continually supplied to the body as it is needed on an ongoing daily basis. When we don’t take in adequate magnesium daily, our bodies will either remove magnesium from our bones, where it is needed, or function in deficiency.

Here are some of the common conditions that an increase in your daily Magnesium intake may assist with:

Interestingly, the body actually absorbs Magnesium via the skin (aka transdermal absorption) more effectively than it does via oral supplements (think powder or tablets). So to increase your daily Magnesium intake, and general wellbeing, you can can simply spray on our Magnesium Oil, rub it into your skin then off you go. No residue, no chalkiness – just naturally good stuff.

To check out the full range of products from The Base Collective CLICK HERE.